David Rubin Land Collective

Recently, DAVID RUBIN Land Collective (Land Collective) was selected to lead the design of the New Pennsylvania Avenue Plan in collaboration with HR&A Advisors (HR&A), whose role was announced earlier this year. Our own Scott Archer, AIA, AICP, LEED AP, adjunct faculty member at the WAAC serving the Urban Design program is a principal at Land Collective and will help lead the process. He joined the firm in spring 2023 and rose quickly to principal.

The New Pennsylvania Avenue Plan will guide the redesign and management of this iconic street, located between the White House and U.S. Capitol in the capital city, into an exceptional and dynamic destination with an elevated local and national role. The partners envision an inclusive public space that is welcoming, beautiful, and fulfills the Avenue’s potential as a venue for extraordinary experiences that showcase our heritage and aspirations for the future—a place to unite, celebrate, and tell our nation’s stories.

Land Collective will lead the development of the public space master plan that will address redesign of the corridor, parks, and plazas to achieve the partners’ vision. With Beyer Blinder Belle, VHB, Rhodes Heritage Group, studio:indigenous, and many other multidisciplinary collaborators, Land Collective’s team brings design excellence and technical expertise in landscape architecture, urban design, and planning of environmentally and socially sustainable public spaces. 

The partnership comprises the U.S. General Services Administration, National Park Service, District of Columbia Government, Events DC, DowntownDC Business Improvement District, and NCPC.

Learn more about the initiative at www.ncpc.gov/initiatives/pennave